Archetype is involved in many aspects of typographic consulting, including:

• setting up typography for periodicals and other printed matter, including advising on specific typographic issues and setting up templates and H&J parameters
• specifying and altering faces for ADA and other code compliance for architectural applications
• helping clients choose and apply typefaces for various printing environments, recommending suitable faces for body copy and display type respectively
• refining and adjusting type on design documents
• consulting and refining wordmarks and logotypes
• educating designers on typographical principles and setting up typographical guidelines to improve design quality